Gratitude in Play: How Direct Acknowledgment Fuels Volunteer Spirit

A great way to show appreciation to your football/soccer club's volunteers is by giving them personal recognition instead of blanket recognition.

CLUB AND TEAM CULTURECLUB MANAGEMENT

Ben

4/8/20242 min baca

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man in black T-shirt through soccer goal post
man in black T-shirt through soccer goal post

Volunteers are the pulsing heart of community football/soccer clubs, often working tirelessly behind the scenes to ensure everything runs smoothly. Their dedication is the foundation upon which these clubs stand, enabling young athletes to pursue their passion for football. Yet, the journey of a volunteer can sometimes feel like a thankless path, overshadowed by the bustling activities and competitive spirit of the sport.

I was out mountain biking with some random people a few weeks ago , I casually mentioned I was a volunteer junior football/soccer coach. The immediate reaction I got from someone was: “And what a thankless job that is!” This observation, though stark, isn’t unfamiliar to many who have lent their time and energy to volunteer work. While my experience at a small club has been overwhelmingly positive, allowing me to genuinely feel the impact of my contributions, I recognize this isn’t the case for everyone.

This disparity begs the question: What can we do as a club, or even a parent to ensure our volunteers not only feel valued but are eager to continue their support season after season? The answer lies in the power of direct acknowledgment.

Consider the difference between a general “thank you” at the season’s end and a personal phone call during the season to express genuine gratitude. Such a call could include inquiries about the volunteer’s experience, any needs or questions they might have, and a sincere thank you for their invaluable contribution. This small act of recognition can significantly amplify a volunteer’s sense of belonging and appreciation. Making them more likely to return next season with the same enthusiasm.

Being part of a community football/soccer club is about more than just contributing; it’s about belonging. Feeling recognized and personally acknowledged is crucial for volunteers who give up countless hours each week to support the club’s operations. And the beauty of this approach is it is cost effective! A simple phone call or a brief purposeful conversation at the field, infused with heartfelt gratitude, requires no financial investment but yields substantial returns in volunteer satisfaction and loyalty.

So, for those steering the ship at community football clubs, take a moment to reach out and personally thank your volunteers. Their time is a gift that keeps the club alive and thriving. A few minutes of genuine connection can make all the difference, ensuring these unsung heroes know just how much they are valued and an integral part of the club’s success. This is more than just good practice; it’s a critical strategy for fostering a vibrant, supportive, and enduring community football culture.

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